In the heart of Hershey, where tradition meets a touch of modern comfort, we partnered with Chocolate Avenue Grill to craft a visual identity that mirrored its welcoming spirit and refined, casual charm. This wasn’t just about presenting food—it was about capturing the feeling of gathering, sharing, and savoring moments around the table.

We began by photographing the menu with intention and warmth. Every frame was styled to reflect the restaurant’s balance of comfort and sophistication—highlighting fresh ingredients, plated elegance, and the approachable luxury that defines the experience. These images were adapted across platforms: fine-tuned for DoorDash to elevate online ordering, and harmonized into a visual rhythm on social media to reflect the restaurant’s personality day after day.

Alongside the photography, we built a social media presence rooted in subtle storytelling. With steady cadence and thoughtful content, our strategy focused on connecting with the local audience—highlighting seasonal dishes, behind-the-scenes moments, and the everyday beauty of a well-run kitchen.

The result was a cohesive brand presence—one that translated the atmosphere of Chocolate Avenue Grill into a digital experience that felt just as warm, intentional, and inviting as dining in.